As is apparent, a luxury timepiece is a socially effective and intrinsically valuable investment.

Here some reasons to buy a men’s luxury watch:

1. Beyond aesthetics, there is a one very basic thing that every watch must do well: keep the time.

While low-priced watches are typically mass-produced by unskilled laborers (often in poorer countries where “quality control” is virtually unheard of), skilled artisans are usually behind the crafting of luxury timepieces.

Famous watchmaking companies like Audemars Piguet and Patek Philippe employ master horologists to put together their signature timepieces in state-of-the-art Swiss facilities, where standards of craftsmanship are kept remarkably high; for instance, Patek Philippe’s timepieces are so intricate that they typically take between 10 months (for basic models) and 2 years (for extremely complex models) to be manufactured.

This top-tier level of quality, in craftsmanship as well as materiel, ensures that luxury watches are able to reliably keep the time – often for decades or more – with only minor tune-ups being necessary every five years or so.


2. Although it is true that luxury timepieces are investments in the functional sense that they will last their buyers many years, they are also investments in the sense that they are composed of valuable substances which retain value over time. 

In countries with volatile governments it isn’t always a good idea to carry around a wad of cash. Many people end up buying luxury goods as a form of portable currency. This is especially true with watches because (if you buy the right watches) you can pack so much potential value into the small space of a timepiece. One need only look at gold’s meteoric rise in value over the past decade to be reminded of the potential long-term value of jewelry pieces composed of such precious metals.


3. A prestigious brand is held in high esteem on the market, in the social sphere, luxury timepieces are widely respected and easily recognized by people who appreciate details and luxury. Particularly when paired with other tasteful clothing choices – such as business suits, tuxedos, or semi-formal wear for casual events – luxury timepieces are accessories that identify their wearers as successful men.

Such watches subtly display wealth in a manner that is quiet enough so as to not be self-aggrandizing, yet just bold enough to never be mistaken. One need only look at the prevalence of luxury watches among the world’s most successful and powerful men, from American Presidents to Fortune 500 CEOs, to appreciate this fact. 

Particularly discerning eyes are often drawn to accessories and, as quality attracts quality, luxury timepieces are a sure signal to cultivated women that the wearer of such a piece understands and appreciates a refined quality of life.